I help your organization select and implement the digital technologies to improve business processes, customer experiences and operational optimization. I provide strategy based on 20 years of experience working on digital transformations for large global corporations in many industry sections.
How I do it
I can fit in your organization in a variety of ways.
As a digital transformation specialist, I provide expertise and best practice to the areas of content architecture, workflow design, business process efficiency, CMS architecture, taxonomy and metadata strategy, personalization and segmentation content experiences, and content management lifecycle strategies.
As a technical project manager, I drive business requirements through a technical development lifecycle via an Agile or Waterfall methodology. I balance budgets, time lines and delivery expectations considering every phase of a project from strategy and discovery, through development iterations, to quality assurance, training and communication plans.
As a business analyst, I liaise with clients, account managers, project managers, and experience designers to ascertain business needs which I then translate into a systems analysis and measurable business requirements, actionable by a development team. I work extensively with development teams and QA teams to deliver technical systems which realize the client’s expectations.
Who I am
I started my career in technology in 1995 after I was hired to write copy for a company that developed medical software on main frames. I was really not interested in copy writing but I was really interested in the emerging technology that I was witnessing all around me so I learned to code (C+, Cobol, HTML, Visual Basic). I learned to normalize a database and write SQL. It was the early days of the internet and I was excited about the possibilities that I knew were to come. As the technology progressed, I progressed to content management system architecture, CRM platforms and integrated solutions. I loved then and still love how every new development in technology can have a ripple effect to revolutionize the way we do almost everything. I realized that I liked putting together big picture technical solutions for people better than coding. It was at that time certified myself in project management methodologies which allowed me to help put ideas into action. It is no use to have good ideas if you can’t implement them and make them a reality. I have been fortunate over these 20+ years, to be able to bring my experience to bring digital transformation to reality for many companies in multiple industries. I am still enthusiastic and excited about unlocking potential with technology!
My Skill Set
| My positions | My platforms | My responsibilities |
|---|---|---|
| Digital Transformation SME | Adobe Experience Manager | eCommerce expertise |
| Program & Project Manager (Agile & Waterfall) | Adobe Target Certified | Account-based marketing strategy |
| Business Analyst | Adobe Analytics Certified | Personalization & Segmentation strategy and implementation |
| Data Analysis | DemandBase ABM Certified | Vendor Management |
| Content Management System SME | Prince 2 Certified | Pre-sales bid management |
| Open Text/Interwoven Certified | Onshore and offshore team leadership and management |